JUN
10
2015

ELEKS Develops an Exclusive Android Wear App for Global Advertising Leader Havas

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ELEKS’ digital team has developed a new Android Wear application for matching personalized business contacts and scheduling events. The app, unveiled at the AdForum Worldwide Summit, was a hit at the event thanks to its level of user engagement and personalized interaction

June 10, 2015 - Lviv, Ukraine – ELEKS, a global organization which creates innovative software solutions, created a unique, data-driven Android Wear application for Havas, one of the world’s largest communications groups. The app launched at the AdForum Worldwide Summit.

Havas’ participation in the AdForum Worldwide Summit brought about the need for the app. The summit is a high-profile, biannual advertising industry event for agency search and management consultants. The event, held in London April 15-17, gave ad industry leaders and worldwide business leaders a unique opportunity to share their perspectives and assess global advertising industry trends.

Havas selected ELEKS to develop a comprehensive and customizable real-time event guide app. ELEKS is known for innovative applications such as those for the Apple Watch and Android Wear.

The application itself was designed to work simultaneously on various different smartwatches and allows the watches to communicate with each other without the need for being tethered to Android phones. ELEKS completed the development of the application in just two weeks.

To overcome technical limitations, ELEKS built a server network, connecting 47 Moto 360 smartwatches to the network via Bluetooth. This infrastructure allowed the devices to stay interconnected and to communicate with the outside world without mobile phones. The watch app provided detailed professional and personal information about every summit participant while proposing promising business contacts to meet in a gamified way. The app also offered personalized watch faces and event schedules with immediate updates and notifications.

“It was an absolute pleasure working with the ELEKS team,” said Ben Silcox, Havas helia Chief Digital & Data Officer. “The thinking, speed, proactivity, support and delivery quality was first rate – a real surprise with a first engagement. I wish every partner we worked with was so service-driven.”

About the Event
Held twice a year at global centers such as New York, London, Paris, Amsterdam or Shanghai, the AdForum Worldwide Summit gathers selected agency leaders from all disciplines to meet with the world’s leading agency search and management consultants. The event gives the attendees an opportunity to assess and forecast global industry trends, exchange up-to-date information, and share ideas, challenges and opportunities.

About Havas
Havas is one of the world's largest global communications groups. Founded in 1835 in Paris, the Group now employs 16,000 people in over 100 countries. Havas is committed to being the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation.

Further information about Havas is available on the company’s website: havas.com

About ELEKS
ELEKS is a global organization that provides end-to-end, offshore, software product development. Since 1991, our innovative and award-winning solutions to include Data Science, Mobility and Wearables as well as Digital solutions have significantly contributed to the success of our customers, including Fortune 500® companies, and are recognized as a valuable part of international best practices.

ELEKS is a strategic partner with the proven ability to address our customers' most pressing needs. Our delivery organization, consisting of approximately 900 professionals in Eastern Europe, is strengthened by a local presence in the U.S., Europe and the UK.

For more information, please visit: eleks.com.

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