DEC
24
2013

ELEKS was Recognized for Excellence with One More Digital Project

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ELEKS once again defended its title of the award-winning company! We are proud to share the news of being among the best Ukrainian digital producers. The innovative project ELEKS Google Glass Experiment done by the ELEKS UI/UX team now has won GOLD from ADC * UA Awards in the category of interactive advertising: digital!

ELEKS Google Glass Experiment is a website and breathtaking video that was filmed featuring VGNC Creative Digital Agency, as a promotion to ELEKS proof of concept concerning use of Google Glass in sport activities. We won’t put all cards on the table about the experiment as of yet; however, spying on our digital secret, ELEKS experimented with the latest technologies to integrate a mobile device, web and Google Glass.

A few outstanding features we want to share about Google Glass Experiment:
  • Voice recognition. As the majority of people have never had an opportunity to try Google Glass, we created an interactive project, where with the help of Web Speech API, using a microphone, you can try simple voice commands to operate the video,simply simulating Google Glass interaction.
  • Stunning video. We filmed the video from both objective and subjective camera angles to make it more dynamic. VGNC Agency invited the best adrenaline addicts to make the video as mind blowing as it is.
  • Digital reality. The main goal of this web project was to allow users to dive into the digital world. So now, just imagine sports activities, as you have never seen before!

We asked Oleh Hasoshyn, Art Director at ELEKS UI/UX department to share his emotions and thoughts after visiting ADC * UA Awards ceremony in Kyiv. Oleh has truly a winning history behind his career: was a leading designer when creating the ELEKS’ website which was lately recognized with GOLD and SILVER by The Horizon Interactive Awards, and now an Art Director at ELEKS UI/UX department who created the Google Glass Experiment.
So, what is the secret behind the award-winning projects? “To put it mildly, you should work really hard. Frankly speaking – you should be a workaholic. And what is most important – the company should support innovative and technologically-complex initiatives. Exactly, as ELEKS does”, Oleh says.

Stay tuned for the entire episode about ELEKS Google Glass Experiment.

About the AWARD
The ADC * UA Awards is an annual contest for the best Ukrainian projects in the areas of advertising and communication design. The ADC * UA Awards is held and organized by the ArtDirectorsClubUkraine - ADC * UA. It is the most reputable Ukrainian national advertising contest that sets the trend for the industry and discovers real talent.

About ELEKS
ELEKS is a global organization delivering software development, localization and testing services for diverse markets in the USA and Europe. ELEKS specializes in software, localization, and testing solutions for various industries including entertainment. Customers rely on the exceptional experience and talent of ELEKS’ employees to facilitate the delivery of high quality services and solutions. For more information about ELEKS, please visit www.eleks.com.

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