Generative AI
Software Development

Custom generative AI solutions can streamline even the most intricate creative processes, allowing designers and engineers to identify optimal solutions faster and more effectively than traditional methods. The potential use cases of generative AI for designers are diverse, from parametric design optimisation and adaptive design to content and image generation, rapid prototyping, conceptualisation and help with complex systems integration.

Generative AI systems, powered by machine learning and advanced Natural Language Processing (NLP) models, can revolutionise content creation, localisation and personalisation, including multimedia content like realistic images, videos, sounds and interactive elements. And generative models can transform all kinds of sectors, from e-commerce to media to marketing and more, helping businesses analyse customer behaviour, create dynamic, customised product recommendations, generate code or text, run adaptive email marketing campaigns and facilitate A/B testing.

Businesses can use generative AI to create custom interfaces and innovative, interactive user experiences tailored to individual preferences, behaviours and needs. For example, chatbots and intelligent assistants can use AI models for speech generation to engage with customers using natural language, providing personalised responses, recommendations and support by analysing historical interactions and individual preferences.