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How Retail Technology Can Bring Customers Back to Brick and Mortar Stores

Retailers are shuttering brick-and-mortar stores by the thousands while online sales continue to peak.

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E-tailers like Amazon see sales blossoming as they consistently surprise and delight customers with fresh, innovative ways to enhance their shopping experiences.

If physical retail space is to survive, businesses of all sizes must adapt and create a new method to engage customers and keep them coming back.

Overview. What’s inside:

  • What do today’s customers expect from in-store experiences?
  • How can technology help retailers transform brick-and-mortar operations into immersive experiences that attract and retain customers?
  • Why physical stores should adopt IoT, location-based apps, virtual reality and more.

More than 10% of U.S. retail space may need to be closed in coming years. It’s up to retailers to use technology to get their customers back.

according to Bloomberg

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