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generative ai
Data & AI

Generative AI Software Development

Harness the creative power of generative AI solutions to boost efficiency, streamline costs, explore innovations and reimagine customer experiences

What you get with ELEKS' generative
AI development services

Optimisation of complex design processes
Custom generative AI solutions can streamline even the most intricate creative processes, allowing designers and engineers to identify optimal solutions faster and more effectively than traditional methods. The potential use cases of generative AI for designers are diverse, from parametric design optimisation and adaptive design to content and image generation, rapid prototyping, conceptualisation and help with complex systems integration.
Automated content generation and dynamic personalisation
Generative AI systems, powered by machine learning and advanced Natural Language Processing (NLP) models, can revolutionise content creation, localisation and personalisation, including multimedia content like realistic images, videos, sounds and interactive elements. And generative models can transform all kinds of sectors, from e-commerce to media to marketing and more, helping businesses analyse customer behaviour, create dynamic, customised product recommendations, generate code or text, run adaptive email marketing campaigns and facilitate A/B testing.
Improved engagement with tailored customer experiences
Businesses can use generative AI to create custom interfaces and innovative, interactive user experiences tailored to individual preferences, behaviours and needs. For example, chatbots and intelligent assistants can use AI models for speech generation to engage with customers using natural language, providing personalised responses, recommendations and support by analysing historical interactions and individual preferences.

Ready to unlock the potential of generative AI systems for your business?

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Our generative AI solutions

Conversational AI systems
Conversational AI systems

ELEKS offers custom сonversational AI solutions like intelligent chatbots and virtual assistants powered by NLP. These solutions simplify the collection and analysis of data, enabling you to streamline your customer services. So you can focus your human resources on more complex tasks while optimising business operations and reducing overheads.

NLG tools
Natural Language Generation (NLG) tools

With NLG software solutions, you can automatically generate coherent, contextually relevant written content based on predefined rules. Our AI developers will create custom NLG solutions suited to your unique needs. Whether it's creating reports, summaries, or personalised communication, you'll craft natural-sounding messages with ease.

Speech synthesis and signal processing

From intelligent assistants and smart devices capable of interacting with users through spoken responses to smart navigation systems and voice-enabled interfaces, speech synthesis has powerful applications in various fields and industries. With our artificial intelligence software development services, you can add the innovative features of text-to-speech AI to your products and gain a competitive advantage.

Text-to-Image generative AI solutions

AI solutions based on diffusion or autoregressive models, also called ‘text-to-image generative models’, are powerful tools for converting textual descriptions into visual representations such as images, artwork or designs. With this, you can create personalised visual content, prototype products and streamline your creative processes. A wealth of industries, including retail and e-commerce, advertising and fashion can use generative AI models for automated image generation to enhance concept visualisation, product design and prototyping.

Industry-specific use cases
for generative AI

Insurance and healthcare insurance
  • Generative AI-based image synthesis in medical imaging
  • Machine learning-based drug discovery and development
  • Personalised treatment and diet plans
  • Text, clinical documentation and summary production
  • Predictive analytics for patient outcomes
  • Virtual patient simulations for medical training
retail retail
  • Machine learning-based dynamic pricing optimisation
  • Visual merchandising optimisation using generative AI models
  • Generative AI for tailored loyalty programs and rewards
  • Recommendation engines for personalised offers
  • Inventory management and demand forecasting
  • Chatbots and intelligent assistants
Media and entertainment
  • Text generation, content recommendations and personalisation
  • Automated video editing with generative AI models
  • Realistic computer-generated imagery (CGI), text, sound, video, AI-generated art
  • Closed captioning and subtitling with natural language processing
  • AI-generated content and personalised streaming
  • Generation of marketing copy, personalised advertising and monetisation
  • Automated credit scoring and risk assessment
  • Personalised financial advice based on generative AI models
  • Chatbots for customer support
  • Data-driven portfolio optimisation
  • Automated compliance and regulatory reporting
  • Automated fraud detection and prevention
healthcare healthcare
  • Risk assessment and underwriting optimisation
  • Generative models for automated claims processing
  • Personalised insurance products
  • Predictive analytics for loss prevention
  • Machine learning-based automated quote generation
  • Customer service chatbots
logistics logistics
  • Route optimisation and planning based on machine learning algorithm
  • Inventory management and demand forecasting
  • Predictive maintenance for logistics fleets
  • Automating warehouse operations
  • Data-driven last-mile delivery optimisation
  • Dynamic pricing strategies based on machine learning models
  • Generative design for product prototyping
  • Automated quality control and defect detection
  • Data-driven predictive maintenance for equipment
  • Machine learning models for supply chain optimisation
  • Suggesting energy consumption optimisation strategies
  • Automated process planning and optimisation
Automotive industry automotive
  • Generative design for vehicle components using AI algorithms
  • Generative models for autonomous vehicle simulation
  • Customised vehicle personalisation using a generative AI models
  • Supply chain optimisation for automotive manufacturing
  • Automated inspection and quality control
  • Machine learning-based predictive maintenance for fleets
Application re-engineering
Oil, gas and mining
  • Reservoir modelling and simulations using generative models
  • Data-driven predictive maintenance for equipment
  • Optimising logistics and procurement with machine learning
  • Automated safety and risk assessment
  • Environmental impact assessment for oil and gas operations
  • Artificial intelligence for energy consumption optimisation

How we deliver generative AI solutions


We allocate a team of generative artificial intelligence and machine learning experts to conduct discovery sessions in which they analyse your existing training data and delve deep into your organisational ecosystem. In doing so, we’re able to uncover the challenges and opportunities unique to your business so that we can determine where AI tools can deliver the most value.

Generative AI solution design

This stage of the generative AI model development process involves crafting a comprehensive project roadmap. We provide a detailed plan involving solution architecture design and a strategy for building and integrating a generative AI model within your infrastructure.

Development and deployment

Our expert team will develop and deploy a generative AI model tailored to the exact requirements created during the discovery and solution design phases. We’ll ensure the generative AI system seamlessly integrates into your existing infrastructure, providing complete convergence with your operational framework.

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generative AI solutions

Our success

latent ai
Providing Data Science Expertise to Help Edge AI Startup Mature and Meet Market Demand
As Latent AI grew, it was able to leverage ELEKS' technical expertise and adaptability
ELEKS has delivered niche skills to a prominent edge AI tech startup
View case study
ELEKS is a top notched engineering company that offers critical resourcing needs for technology companies, including startups. ELEKS has been a strong collaborative partner in our journey.
Sek Chai
Sek Chai
CTO / Co-founder
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The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.

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Sam Fleming
President, Fleming-AOD

Right from the start, we really liked ELEKS’ commitment and engagement. They came to us with their best people to try to understand our context, our business idea, and developed the first prototype with us. They were very professional and very customer oriented. I think, without ELEKS it probably would not have been possible to have such a successful product in such a short period of time.

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Head of Product Development, appygas

ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We’ve appreciated the level of ELEKS’ expertise, responsiveness and attention to details.

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Samer Awajan
CTO, Aramex