As a cornerstone of modern generative AI software development, LLMs often approach human-level proficiency across a variety of language-related tasks.
In this article, we'll overview top LLMs and their features, explore challenges and trends, and consider industry-specific applications of LLMs.
It starts with collecting a wide range of text from global sources, including books, research papers, news, and websites. Depending on the industry, the model can also train on various types of data organisations own, such as financial reports, customer behaviour data, patient records, equipment data, and even weather data. The more diverse the data, the better the model can learn.
Generally, LLMs have anywhere from 8 billion to 70 billion parameters and are trained on vast amounts of data. For example, Crawl, one of the largest datasets, includes web pages and information from the past decade, holding several petabytes of data.
At this step, data is broken into tokens, words, or parts of words. In this way, the model processes and analyses the text.
In pre-training, the model learns by predicting the next token in a sequence and grasping language patterns, grammar, and word relationships. For example, given "The sky is," it predicts "blue." Using a transformer architecture, it processes tokens and applies self-attention to focus on the most important words in a sentence. This approach boosts the model's language skills and lets intelligent automation handle tasks with less human input.
On the other hand, Knowledge Distillation allows smaller models (like LLaMA or Mistral) to learn from larger and more complex models (like GPT-4). KD helps smaller models perform well with fewer resources. The smaller model is essentially "taught" by the larger one, which improves the smaller model's efficiency and performance while reducing its computational cost.
After pre-training, the model is fine-tuned for specific tasks like question answering or summarising text. This involves training the model on smaller, task-specific datasets. Fine-tuning helps the model specialise in particular tasks and improve its performance.
The model processes input, such as a question or prompt, and gives a relevant response. It understands language and context to provide accurate answers or generate text. Conversational AI systems, such as chatbots, use this process to interact meaningfully with users.
The model creates text one token at a time, predicting each next token based on the input and its acquired knowledge. The output layer creates tokens and forms them into sentences. Methods like beam search are used to find the best and most coherent response.
For more insights into how generative AI is shaping the future of software development, check out this article: Expert Insights on Generative AI: Evolution, Challenges, and Future Trends
GPT Models (OpenAI): OpenAI created the GPT series, which includes some of the most widely known and used language models.
GPT-3.5, the engine behind ChatGPT, builds on GPT-3 with improved learning from human feedback.
The latest GPT o3 processes both text and images. It has over 170 billion parameters, which makes it incredibly powerful for many tasks.
Gemini is Google's family of large language models that can process text, images, and other media. The Gemini family includes different versions: Ultra (the largest and most capable), Pro (mid-tier), and Nano (efficient for on-device processing). Gemini 2.0 Flash builds on the success of 1.5 Flash, offering faster performance and even outperforming 1.5 Pro in key benchmarks.
In addition to handling multimodal inputs like images, video, and audio, 2.0 Flash supports new features like generating pictures mixed with text, steerable text-to-speech (TTS) multilingual audio and calling tools like Google Search, code execution, and third-party functions.
Claude is an LLM developed by Anthropic. It is built to focus on ethical and safe AI through constitutional AI principles. Claude 3.5 Sonnet is the latest iteration. It's designed to offer safer, more reliable interactions, especially for enterprise applications, and is available through platforms like Claude.ai and its iOS app.
Command by Cohere blends real-time data with natural language generation to provide accurate, up-to-date responses. The Command R is built to scale, delivering fast, reliable results for complex tasks like customer support or content creation. Cohere's open-source approach lets users easily customise the models to fit their needs without being tied to a specific vendor. Command easily integrates with existing systems, helping businesses quickly innovate and stay competitive.
LLaMA (Large Language Model Meta AI) is Meta's series of open-source large language models. The latest version, LLaMA 3.1, was released in July 2024 and introduces an expanded context length of up to 128,000 tokens, multilingual support across eight languages, and improved reasoning and coding capabilities. LLaMA models range from 8 billion to 405 billion parameters. Meta emphasises accessibility and innovation, allowing developers to fine-tune these models for diverse applications while fostering collaboration in the AI community.
LLM APIs act as a communication channel between applications and the LLM models. With the help of APIs, developers don't need to understand the complexities of LLMs. Instead, developers interact with the API. They send text-based inputs and receive responses.
Before exploring the different language model providers, understand your project's needs.
Narrow down your choices and focus on models that suit your needs. Then, you can compare the features and abilities of different LLMs to find the best fit.
The factors influencing the selection of the right large language model (LLM) begin with a clear understanding of the domain and the specific task. Beyond that, considerations such as the intended usage, the organisation's FinOps strategy, and the model's positioning within competitive arenas—like the Chatbot Arena or Language Model Arena—play a critical role. Choosing the right model is about its capabilities and aligning it with business goals, operational requirements, and cost-efficiency strategies to ensure optimal performance and scalability.
The tables below list large language models, their API providers, and key metrics for evaluating them for different use cases.
Model | API Providers | Arena Score | Latency (s) | Context Window |
---|---|---|---|---|
o1-preview | OpenAI | 1334 | 23.57 | 128k |
o1-mini | OpenAI | 1306 | 9.44 | 128k |
GPT-4o-2024-08-06 | Microsoft Azure | 1265 | 0.83 | 128k |
Claude 3.5 Sonnet (20241022) | AWS | 1283 | 1.01 | 200k |
Claude 3 Opus | AWS | 1248 | 1.61 | 200k |
Claude 3 Haiku | Anthropic | 1179 | 0.51 | 200k |
Command R+ (04-2024) | Cohere | 1190 | 0.32 | 128k |
Llama-3.1-Nemotron-70B-Instruct | Nebius | 1269 | 0.33 | 128k |
Llama-3.3-70B-Instruct | Microsoft Azure | 1256 | 0.44 | 128k |
Gemini-1.5-Flash-002 | Google (AI Studio) | 1271 | 0.35 | 1m |
Model | API Providers | Blended Price (USD/1m tokens) | Input Price (USD/1m tokens) | Output Price (USD/1m tokens) | Latency (s) |
---|---|---|---|---|---|
o1-preview | OpenAI | $26.25 | $15.00 | $60.00 | 23.57 |
o1-mini | OpenAI | $5.25 | $3.00 | $12.00 | 9.44 |
GPT-4o-2024-08-06 | Microsoft Azure | $4.38 | $2.50 | $10.00 | 0.83 |
Claude 3.5 Sonnet (20241022) | AWS | $6.00 | $3.00 | $15.00 | 1.01 |
Claude 3 Opus | AWS | $30.00 | $15.00 | $75.00 | 1.61 |
Claude 3 Haiku | Anthropic | $0.50 | $0.25 | $1.25 | 0.51 |
Command R+ (04-2024) | Cohere | $6.00 | $3.00 | $15.00 | 0.32 |
Llama-3.1-Nemotron-70B-Instruct | Nebius | $0.20 | $0.13 | $0.40 | 0.33 |
Llama-3.3-70B-Instruct | Microsoft Azure | $0.71 | $0.71 | $0.71 | 0.44 |
Gemini-1.5-Flash-002 | Google (AI Studio) | $0.13 | $0.13 | ($0.30) | 0.35 |
It's important to note that the models and providers listed in the tables are just a selection, and many more options are available in the market. For a more extended comparison, check the LLM API Providers Leaderboard and Chatbot Arena LLM Leaderboard
We understand that navigating these metrics can be complex, so you can contact our team for assistance in selecting the best model for your use case.
One important issue with LLMs is their tendency to "hallucinate." LLMs predict the next word in a sequence. This can make them sound believable, but they may generate false or nonsensical responses. This can be especially problematic in applications where accuracy is crucial. To avoid misinformation, users should verify LLMs' output with other sources.
Large language models are limited by the number of tokens they can process in a single instance. It restricts both the length of the input and the output. This limitation can be a challenge for processing long documents or generating detailed responses.
Most LLMs are focused on text and do not yet handle other forms of media effectively. Full integration across modalities is still developing.
LLM tools are also vulnerable to misuse. There are concerns about generated code vulnerabilities, contradictory suggestions from models, and unethical usage, such as using AI to cheat on exams or gain instructions on illegal activities. These issues highlight the need for careful oversight and regulation to prevent harmful or unintended uses of AI technologies.
LLM-driven AI chatbot assistants in the healthcare industry help facilitate patient-doctor communication. These chatbots are being created for different fields, from helping patients and doctors communicate to improving internal processes. AI chatbots boost patient engagement, offer quick 24/7 assessments, reduce administrative tasks, and improve planning, thus making the work of healthcare providers more efficient and patient-centric.
LLMs analyse consumer behaviour in retail to improve marketing strategies and campaign precision. Building a chain of LLM-based agents that automates internal processes, from ordering and communication to hiring, significantly decreases operating costs.
LLMs act as financial advisors, tailoring investment recommendations and strategies based on customer preferences and historical trends. They also gather market data and expert opinions to generate actionable insights, helping financial institutions make informed investment decisions in the finance industry.
In the media and entertainment industry, SOTA (State-of-the-Art Large Language Models) LLMs are used to create personalised advertising and dynamically adjust the appearance of websites, apps, and marketing materials such as tailored ads and content for specific audiences. It leads to higher click-through rates (CTR) and improved engagement metrics.
Personalised insurance products involve creating an LLM-based recommender system that combines underwriting policies with recognised consumption patterns and customer needs. This system analyses the limitations and possibilities of available policies and tailors recommendations to individual customers.
LLM-based agents are used in the automotive industry for automated contractors' information search, filtering, and ranking based on usefulness and predefined conditions. This helps businesses find suppliers more efficiently and improve their internal processes. The automation allows for smoother negotiations and quicker RFQ preparation, ultimately leading to higher efficiency in operations.
At ELEKS, we have developed a generative AI-powered solution for medical document summarisation. This solution aims to organise and manage large volumes of unstructured healthcare data.
Our team began by researching and selecting the task's best large language models (LLMs). We compared general-purpose models like GPT-3.5 and GPT-4 with specialised medical LLMs such as DHEIVER and MedLlama2.
We strictly adhered to HIPAA and GDPR regulations. We also implemented Optical Character Recognition (OCR) to convert unstructured medical documents into searchable text and a classification module to identify document types for targeted summarisation.
Our solution is built on a flexible tech stack. It uses Microsoft Azure and .NET to manage workflows and scalability. We refined the tool based on testing and feedback. We switched to GPT-4o to handle larger data volumes. Future upgrades include integrating the solution with electronic medical records (EMR) systems.
To learn more about our experience developing this innovative solution, read our full article: Generative AI in Healthcare: Solving Medical Staff Performance Issue
GPT-4 and Google's Gemini models are among the first LMMs to be widely deployed. Their full capabilities are still being rolled out.
However, in the near future, we will see more large language models (LLMs), especially from tech giants like Apple, Amazon, IBM, Intel, and NVIDIA. These models may be less known than some popular ones. Large companies will likely use them for internal tasks and customer support.
We may also see more efficient LLMs for smartphones and other lightweight devices. Google has already started this trend with Gemini Nano, which operates some features on the Google Pixel Pro 8. Similarly, Apple introduced Apple Intelligence.
Another trend is the rise of multimodal models that combine text generation with other media, including images and audio. These models will allow users to ask a chatbot about an image or receive an audio response.
Large Language Models (LLMs) are at the forefront of artificial intelligence. These models are changing how businesses and individuals interact with a language.
LLM APIs help organisations stay ahead in today's competitive landscape, improve user experiences, and automate routine tasks.
The future of LLMs looks bright as research continues to overcome their limitations. As we improve knowledge cutoffs, hallucinations, and multimodal skills, LLMs will evolve and help organisations be more productive and creative.
The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.
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