The number of connected devices, like vehicles, home appliances and wearables, is constantly growing. This multitude of Internet of Things (IoT) devices together become a new platform for purchasing goods and services. According to research by Mercator Advisory Group in 2019, the IoT payments segment has already amounted to $5.76 billion in payments and is estimated to grow to $7.56 billion by 2024.
Imagine your fridge ordering the food you need or your coffee machine ordering coffee beans when you’re running out. Your smart assistant can buy movie tickets by itself, schedule a doctor’s appointment for you or order a replacement for a blown light bulb. IoT solutions make all of these and other autonomous orders and payments possible.
IoT payments are data-driven actions performed by a device. In other words, a device orders certain goods or services with no human interaction required. The IoT technology powering such transactions is called tokenisation. It uses randomly generated number strings, or tokens, which are based on a real credit card or bank account number.
Apart from tangible benefits, such payment innovations also raise a few concerns, and security is the most common one. However, a token can be traced back to the actual account number or card details only in the secure token vault – a centralised server. Until then, no information about the primary account number (PAN) owner is disclosed. Thus, IoT brings end-to-end payment encryption and minimises PAN exposure.
IoT payments are transforming the way various businesses operate, and the retail sector is no exception. According to a study by PYMNTS and USA Technologies, nearly 50% of shoppers prefer unattended shopping experiences due to the amount of time they save.
The majority of cars are manufactured with built-in Internet capabilities and connectivity. Statista reports that nearly 28.5 million connected vehicles were sold in 2019. Connected vehicles are becoming an evolving trend in the IoT payments sector.
In-car payments powered by IoT technology allow consumers to make transactions without cash or credit cards, which ensures a safe and secure environment for customers during the pandemic and beyond.
Visa, for instance, has described how IoT transactions can streamline the process of refuelling your car. The connected car can locate the petrol station on its own, pay for gas and turn the pump on before you get out of the vehicle. All you’ll have to do is pump.
Honda has collaborated with Visa, Mastercard and PayPal to enable in-car payments. The automotive sector player has presented a suite of apps called Honda Dream Drive, which allows you to make restaurant reservations, purchase items and pay for other things like parking, movie tickets and fuel via the car’s navigation system.
Another evolving trend among car manufacturers is a car subscription model. A vehicle-subscription program is an alternative to owning or leasing a car by paying a monthly fee. For example, Volvo has introduced a subscription that covers vehicle usage, maintenance, and other ownership-related services. Tesla announced that a full self-driving (FSD) package would be available as a subscription service. A connected vehicle can acquire an additional feature as soon as it’s released without physically going to the shop to check the updates.
With more customers making payments via smart home appliances and wearables, IoT has the ability to transform financial institutions digitally. The cooperation of banks with IoT players (such as Uber and Apple) and payment systems (Visa, Mastercard and PayPal) presents considerable financial opportunities. The IoT players will stay present in fintech operations, and the payment systems won’t have to build new financial infrastructure.
Most financial institutions are still involved in the majority of financial operations as providers of credit cards or holders of bank accounts. However, IoT payments can include non-bank players like Amazon, and this is when customers can migrate. Thus, the IoT application will help banks and credit unions to win customers back since traditional banking institutions provide a major advantage when it comes to IoT payments, which is trust.
IoT payments have the power to change the payment landscape and our everyday routines. The retail, automotive and finance industries are not the only sectors in which IoT payments can be applied. Let’s imagine these two concepts:
IoT payments are paving the way for a shift from imagining a cashless society to living in one. If you are considering an IoT solution for your business, we can help you meet any gaps in your in-house skillset. Our smart team of software experts can join you at whatever stage you are in your digitalization journey.
Contact us today to enable new payment innovations and stay ahead of the market.
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