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ELEKS Joins the BAD Conference to Unpack the Secrets of Psychology and UX Design

UX experts from some of the world’s biggest brands gather for virtual UX research and design convention.

The world’s biggest online behavioural and design event — the BAD Conference — is set to take place on the 14th and 15th of April, 2021, bringing together thousands of UX professionals from across the globe for a virtual symposium. The two-day event, run by Tech Circus, will feature dozens of leading researchers and psychologists from the world of user experience, discussing how businesses can implement behavioural psychology within their research and design approach. Aimed at researchers, strategists and designers with an interest in behavioural design and UX psychology, the BAD Conference will offer key insights on how to adopt a human-centred approach to product design.

ELEKS’ design experts will feature among the panel, which includes speakers from household brands including Facebook, Google and Microsoft. They’ll cover the value of comprehensive accessibility testing and how to manage the testing process to achieve the best possible UX. And they will also delve into overcoming stakeholder bias through behavioural psychology principles that help product designers achieve seamless collaboration with stakeholders.

Day one of the conference, Wednesday, April 14th, 7:00 PM — 8:00 PM GMT — will feature fireside talk around accessibility testing from ELEKS’ Senior Experience Designer, Yevhenii Shykiriavyi, the Design Manager for ELEKS Germany, Slava Shestopalov, Abid Virani, COO, and Samuel Proulx, Community Lead from Fable. The panel will be hosted by Katya Korovkina, Design Manager from ELEKS UK.

April 15th, 7:00 PM — 8:00 PM GMT — will see Mariia Hrabovska, an ELEKS Product Designer and the company’s Global Head of Product Design, Oleg Slyusarchuk together with David Dylan Thomas, Author of Design for Cognitive Bias, Dr. Jessica Cameron, Researched Lead at Lloyd Banking Group and Dr. Sara Hefny, UX Researcher from Microsoft will lead discussions around stakeholder bias. The talk will be hosted by Uliana Bashchuk, an ELEKS Design Manager. Join ELEKS at BAD Conference to Unpack the Secrets of Psychology and UX Design.


ELEKS is a Top 100 Global Outsourcing Company, providing expert software engineering and consultancy services for almost thirty years. Its talent pool of over 2000 specialists covers niches from Big Data to data migration and custom software development, making it the partner of choice for many of the world’s leading enterprises, SMEs and technology challengers.

For a full itinerary and to secure tickets, visit the BAD Conference site.

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The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.

sam fleming
Sam Fleming
President, Fleming-AOD

Right from the start, we really liked ELEKS’ commitment and engagement. They came to us with their best people to try to understand our context, our business idea, and developed the first prototype with us. They were very professional and very customer oriented. I think, without ELEKS it probably would not have been possible to have such a successful product in such a short period of time.

Caroline Aumeran
Caroline Aumeran
Head of Product Development, appygas

ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We’ve appreciated the level of ELEKS’ expertise, responsiveness and attention to details.

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Samer Awajan
CTO, Aramex