Contact Us
Types of software development

The Advantages of Cross-Platform Mobile App Development

Mobile has taken over. Today's businesses must be able to connect with their customers across a range of devices and platforms. As a result, cross-platform mobile app development has gained significant popularity as an effective solution to this challenge.

With the ability to create a single app that can operate seamlessly across multiple platforms, businesses can benefit from a range of advantages, including cost and time savings, wider audience reach, and increased efficiency. In this article, we'll delve deeper into the many benefits of cross-platform mobile app development and explore why it could be an ideal choice for your business.

What is Cross-Platform Mobile App Development?

Developing mobile applications that work seamlessly across multiple platforms is critical in today's fast-paced digital world, where users are constantly accessing content on a variety of devices using a range of operating systems—according to market share data, Android currently holds the majority share at 72.26 per cent, followed by iOS at 27.11 per cent, with Samsung and KaiOS making up a smaller percentage at 0.34 and 0.13 per cent, respectively.

Cross-platform mobile app development is a type of mobile app development service that has emerged in recent years to address the challenges of building mobile applications for multiple platforms. This approach enables developers to create applications that run on various operating systems without developing separate versions for every single platform.

Cross-platform development frameworks—such as React Native, Flutter, and Xamarin—have made it possible for developers to write a single codebase that can be used on multiple platforms, resulting in faster time-to-market, reduced development costs, and increased user reach.

Unlike native app development, which requires developers to use platform-specific programming languages, cross-platform development allows developers to use programming languages such as JavaScript, C#, or Dart, which are not platform-specific, to write code that can be compiled into native code. This results in faster development cycles, as developers can write code once and deploy it across multiple platforms, saving time and resources.

9 Benefits of Multi-platform App Development

Code Reusability

Using cross-platform frameworks, developers can write a single codebase that can be used across multiple platforms. This means that they don't have to write different code for each platform, which reduces the amount of code that needs to be written and maintained. This, in turn, can save time and resources during the development process.

Faster Development

Since developers can use a single codebase, the development process is generally faster than developing separate apps for each platform. This is because they can reuse code and avoid duplicating work for each platform. Faster development can lead to lower costs and faster time-to-market for the app, which can be crucial in a competitive market.


Cross-platform development can be more cost-effective than developing separate apps for each platform. It can also reduce maintenance costs, as updates and bug fixes can be made to the single codebase rather than multiple platform-specific codebases.

Wider Reach

By developing a single app that can run on multiple platforms, you can reach a wider audience and increase your market share. You can target users on multiple platforms rather than just one.

Consistent User Experience

Cross-platform apps deliver a consistent user experience across multiple devices—the app looks and feels the same on all platforms. A consistent user experience can improve user satisfaction and loyalty, leading to better engagement and retention.

Easy Maintenance

Since cross-platform apps have a single codebase, updates, and maintenance are relatively fast and easy. Developers make changes to the single codebase rather than multiple platform-specific codebases, cutting maintenance costs and reducing downtime for the app.

Access to Native Features

Cross-platform frameworks allow developers to access native features and functionalities of the device, such as the camera or GPS. This can enhance the user experience and provide specific features to each platform.

Rapid Prototyping

Cross-platform development is ideal for quickly building prototypes and testing app ideas on multiple platforms. This can help you identify the most viable app concept before investing time and resources into development.


Developing cross-platform apps can future-proof businesses against changes in the market, such as the reshuffling of the operating system market share. Apps can be easily adapted to run on new platforms or devices without starting from scratch.

Is Cross-platform Mobile App Development Right Choice for Your Business?

As you consider different types of mobile app development services, you may be wondering if cross-platform mobile app development is the right choice for your business. While cross-platform development offers many benefits, there may be better choices for some companies or applications.

First, consider the unique needs and requirements of your application. If your app demands platform-specific advanced features or functionality, there may be better choices than cross-platform development. Native development may be necessary to fully leverage the capabilities of each platform.

Next, think about the resources you have available for mobile app development. Cross-platform development can save time and money but requires a skilled development team with experience in cross-platform development frameworks. If your team lacks the necessary expertise or resources, it may be more cost-effective to outsource to a third-party team that understands this type of software development service.

Another factor to consider is your app’s target audience. If your app primarily targets a single platform, it may be more beneficial to focus on native development. However, if your app targets a broader audience and needs to be accessible across multiple platforms, cross-platform development can be a great choice.

Ultimately, the decision to use cross-platform mobile app development will depend on your unique needs and goals. Consider the factors outlined above and weigh the benefits and drawbacks to determine if cross-platform development is the right choice for your business.

Key Takeaways

Cross-platform mobile app development can save you time, money, and resources by allowing you to create a single codebase that can run on multiple platforms. You can reach a wider audience and improve your market share by developing a single app that can operate across platforms and operating systems. Consistent user experience, easy maintenance, and access to native features are some of the other app development advantages.

To get started with cost-effective development, get in touch today. Our team delivers high-quality custom application development and other types of software development services.

Contact Us
  • We need your name to know how to address you
  • We need your phone number to reach you with response to your request
  • We need your country of business to know from what office to contact you
  • We need your company name to know your background and how we can use our experience to help you
  • Accepted file types: jpg, gif, png, pdf, doc, docx, xls, xlsx, ppt, pptx, Max. file size: 10 MB.
(jpg, gif, png, pdf, doc, docx, xls, xlsx, ppt, pptx, PNG)

We will add your info to our CRM for contacting you regarding your request. For more info please consult our privacy policy
  • This field is for validation purposes and should be left unchanged.

The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.

sam fleming
Sam Fleming
President, Fleming-AOD

Right from the start, we really liked ELEKS’ commitment and engagement. They came to us with their best people to try to understand our context, our business idea, and developed the first prototype with us. They were very professional and very customer oriented. I think, without ELEKS it probably would not have been possible to have such a successful product in such a short period of time.

Caroline Aumeran
Caroline Aumeran
Head of Product Development, appygas

ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We’ve appreciated the level of ELEKS’ expertise, responsiveness and attention to details.

Samer Awajan
Samer Awajan
CTO, Aramex