Whitepaper

The Evolution of Retail Technology

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Overview. What’s inside:

Consumers’ evolving needs and preferences
5 must-have retail technology solutions
8 retail innovations transforming businesses now

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The retail technology innovations reshaping in-store and online shopping

60% of consumer-goods companies surveyed say they are moderately prepared to capture e-commerce-growth opportunities.

McKinsey

Where online and physical retail used to exist as two separate entities, they are now increasingly merging. As e-commerce and digital platforms become more and more fundamental to our way of purchasing goods, customer expectations become a lot tougher. The important thing now is for brands to adopt retail technology innovations wisely, and always with the customer at the heart of the decision-making process.

In today’s increasingly digital marketplace, retailers need to embrace online as a tool to enhance their bricks-and-mortar stores, rather than simply trying to compete with it. Successful retail businesses will have to continuously think outside the box if they’re to compete in such a rapidly evolving environment.

This whitepaper will help competitive retailers from various segments drive that change introducing holistic digital experiences that boost sales and create enduring consumer connections.

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