Ease of use, scalability, new types of content and user experiences for clients and employees – these are the benefits that drive the adoption of augmented reality for business in such areas as automotive, engineering, manufacturing, construction, retail, defence and education. These industries alone account for more than 80% of the workforce.
Over recent years, the immersive technologies market, which includes augmented reality (AR), virtual reality (VR) and mixed reality (MR), has started to advance quickly, moving immersive tech closer to the state of mass adoption.
The principal research analyst at Gartner says: “It will take 5 to 10 years before these technologies reach a mature level. Businesses already experiment with VR but hesitate to fully commit. On the other hand, customers are fascinated by the new entertainment possibilities but do not want to invest in head-mounted displays (HMDs) as long as the offering is so small. This is going to change during the next five years.”
VR can be found in many modern entertainment technologies, from the PlayStation 4 to the Facebook-owned Oculus Rift. These devices, which are worn as a headset piece by the consumer, providing a unique feeling of presence, bringing users’ interaction with products to a new level. VR creates a brand-new form of immersion for users not only to view content but to feel absorbed into it. According to IDC, the worldwide spending on VR is going to achieve a five-year CAGR of 71.6% by 2022.
To help you understand the potential impact and capabilities of VR, we have allocated our solutions to four different categories, based on their complexity and degree of immersion. Choosing the optimal solution for your business is critical in terms of ROI, as each of them, of course, has benefits, limitations and pain points.
The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.
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