A Fresh Brand Identity and Website for a US Management Consultancy Firm
Summary
Garud Technology Services sought a brand refresh for its 20th anniversary
Founded in 2004, Garud is a woman-owned small business that provides operational, technical, and program management services to US Government agencies and the private sector. With new leadership and staff members, Garud identified the need to refresh its brand and website before its 20th anniversary in April 2024. Lacking in-house capabilities for this task, Garud chose ELEKS for its competitive pricing and expertise.
A comprehensive brand redesign and website overhaul
The ELEKS team began with a one-day brand sprint workshop to understand the client's needs and expectations. Our designers then created several concepts that blended Garud's 20-year legacy with a fresh design to represent their new chapter. They delivered a refreshed website design, a detailed brand book featuring a new brand identity, a logotype, corporate templates and visual guidelines, and branded animations for social media
While maintaining existing functionality, we migrated the redesigned website to WordPress CMS, enabling easy maintenance and customization for the client. The ELEKS team also conducted an in-depth knowledge-sharing session on website customization for Garud and provided a one-week support and maintenance service post-launch.
A revitalized brand poised for future growth
ELEKS successfully delivered a comprehensive brand refresh that honored Garud's history while presenting a more current image. The new website, built on WordPress CMS, allows the client to easily modify it in the future.
The total revision of their brand design has already garnered multiple positive user responses. While the website functionality remained unchanged, the new brand design will serve as a launchpad for Garud's marketing campaign and business expansion.
