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A Fresh Brand Identity and Website for a US Management Consultancy Firm

Key results
Timely delivery of a complete brand refresh and new website before the client's 20th anniversary
Created a user-friendly WordPress CMS website for easy future modifications
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Summary

Garud Technology Services, a US-based partner in government contracting, partnered with ELEKS to refresh its brand and website in anticipation of its 20th anniversary. Within a tight timeline and budget, ELEKS provided comprehensive product design services, including new brand identity, website redesigns, and social media materials, resulting in improved brand identity and a more robust online presence.
Location
USA
Cooperation period
March 2024 - April 2024
Services used
Product design
Industry
Information Technology, Government
ELEKS' flexibility in offering budget options and timelines allowed us to select the best solution to meet our brand refresh goal. We were unsure of the direction we wanted to take with our new look, but the ELEKS team jumped right in to contribute recommendations, extensive mockups, and an overall hands-on approach to our project. Their team's expertise in brand redesign, website structure, and video development was impressive, especially given our short timeline. We greatly appreciated their direct support, quick responses, and attention to our needs and expectations to deliver an exceptional brand overhaul.
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Anna Hart
Talent Acquisition
The situation

Garud Technology Services sought a brand refresh for its 20th anniversary

Founded in 2004, Garud is a woman-owned small business that provides operational, technical, and program management services to US Government agencies and the private sector. With new leadership and staff members, Garud identified the need to refresh its brand and website before its 20th anniversary in April 2024. Lacking in-house capabilities for this task, Garud chose ELEKS for its competitive pricing and expertise.

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The solution

A comprehensive brand redesign and website overhaul

The ELEKS team began with a one-day brand sprint workshop to understand the client's needs and expectations. Our designers then created several concepts that blended Garud's 20-year legacy with a fresh design to represent their new chapter. They delivered a refreshed website design, a detailed brand book featuring a new brand identity, a logotype, corporate templates and visual guidelines, and branded animations for social media

While maintaining existing functionality, we migrated the redesigned website to WordPress CMS, enabling easy maintenance and customization for the client. The ELEKS team also conducted an in-depth knowledge-sharing session on website customization for Garud and provided a one-week support and maintenance service post-launch.

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The result

A revitalized brand poised for future growth

ELEKS successfully delivered a comprehensive brand refresh that honored Garud's history while presenting a more current image. The new website, built on WordPress CMS, allows the client to easily modify it in the future.

The total revision of their brand design has already garnered multiple positive user responses. While the website functionality remained unchanged, the new brand design will serve as a launchpad for Garud's marketing campaign and business expansion.

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branding product design
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What our customers say

The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.

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Sam Fleming
President, Fleming-AOD

Right from the start, we really liked ELEKS’ commitment and engagement. They came to us with their best people to try to understand our context, our business idea, and developed the first prototype with us. They were very professional and very customer oriented. I think, without ELEKS it probably would not have been possible to have such a successful product in such a short period of time.

Caroline Aumeran
Caroline Aumeran
Head of Product Development, appygas

ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We’ve appreciated the level of ELEKS’ expertise, responsiveness and attention to details.

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Samer Awajan
CTO, Aramex