HAVAS, the world’s leading global advertising and communications groups that operates in over 100 countries, participated in one of the largest events in the advertising industry - the AdForum Worldwide Summit in London. The company aimed to create an immersive experience to reach the event visitors and engage them better.
HAVAS turned to ELEKS to help boost interactions among the summit participants and ensure they receive a highly personalised digital experience with the help of wearables and data science.
The ELEKS team designed and developed an app to connect 47 Moto 360 smartwatches to help HAVAS engage a target audience and promote their brand as a leading digital agency. Each of the participants received a custom smartwatch with an application that enabled real time phone-free communication and made the event schedule, presentation details and speaker information available right from the user's wrist.