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Russmann

Data-driven Digital Transformation of a Car Rental Business

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Russmann is a Germany-based vehicle hire business. In 2016 the company understood the need of redesigning their operational processes to improve cost-effectiveness and increase the fleet utilisation rate. Russmann contracted ELEKS as a technology partner.

The system that ELEKS created for Russmann enables a single-point orchestration of all the customer’s previously disconnected systems. The solution provides centralised fleet management, data-driven car disposition, and fleet planning. It uses data science to predict the weekly demand for car rentals and makes suggestions on how to move the fleet between the stations to meet the forecasted need. The system also includes a customer service module and a dashboard to facilitate managerial decisions.

  • Automated operations and management tasks
  • Cost saving with optimised vehicle idle time
  • Increased car rental utility rate
  • Centralized fleet management
  • MVP delivery within 2 month
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Testimonial

We were impressed by ELEKS’ attention to detail and willingness to analyse how our business works. They consider issues from both business and technology perspective and work out a well-envisioned and carefully designed solution. We had a pretty tight timeframe of just 2 months for creating the first working version of the system, but ELEKS managed to rapidly build up a team and scale it efficiently, which helped us meet the deadline and successfully develop the solution further.

- Peter Russmann, Managing Director at Russmann GmbH + Co, KG

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