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Optimising a Logistics Enterprise’s Digital Ecosystem

How ELEKS helped Aramex to boost their operations by building a collection of business-critical apps
aramex aramex
About the client

Aramex is a disruptive leader in the global logistics and transportation industry with its headquarters in Dubai and 18,000 employees in 69 countries

Industry: Logistics
Location: Middle East
Client since: 2016
5x cost cut using apps for warehouse operations
230% increase in mobile user retention
The Situation
Aramex needs a technology partner to support its digital strategy

Aramex follows the ‘asset-light’ business model and is highly committed to innovation in their strategy. They recognise technology and innovation as its key differentiators and growth enablers. Continually investing in bespoke digital solutions, Aramex found it challenging to staff their fast-paced projects locally. Moreover, the innovative and user-centric nature of these projects required vast expertise in data science, UX design, business analysis and R&D.

In late 2015, Aramex decided to look for a technology partner from Eastern Europe to support their entire delivery process. They needed a technology peer who could proactively contribute to design and ideation, rather than just provide development services under close supervision. The client chose ELEKS for our best cost/value balance, extensive expertise in mobile UX, data science and R&D, as well as for our innovation culture.

The solution
Parallel delivery of a set of consumer-facing and operational apps
ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We've appreciated the level of ELEKS' expertise, responsiveness and attention to details.
Samer Awajan
Samer Awajan,
CTO, Aramex

The range of services provided by ELEKS covers full-cycle product development and includes business analysis, product design, software architecture, data science, software development, quality assurance and implementation. Thanks to our ability to adjust the delivery volume quickly, the Aramex team at ELEKS has grown from 10 to 50 people in just the first three months of our partnership.

Featured products delivered by ELEKS are:

  • Aramex website. ELEKS experts revamped the user experience and helped boost the performance of The site received Sitefinity’s Site of Quarter Q1 2017 Award.
  • Aramex Internal Systems. ELEKS has delivered many projects, including powerful tools for integrated logistics, capacity planning, international and domestic express delivery and freight forwarding.
  • Reach Mobile. The mobile app, created by ELEKS from scratch, allows the Aramex sales force to become more agile and brings their daily planning to an entirely new level of efficiency.
  • Aramex Mobile. The new mobile application allows Aramex customers to manage the entire delivery experience using their mobile phone.
  • Shop & Ship. ELEKS is supporting one of Aramex’s key technology growth drivers, its Shop & Ship (S&S) solution. We also helped Aramex design and implement the brand-new subscription plan for its clients.

In order to get the whole pipeline of projects off the ground and set up the development process, the ELEKS teams conducted several types of research and user interviews during four onsite discoveries at the Aramex office in Amman. Aramex highly appreciated that ELEKS acted as a technology consultant, contributing ideas and challenging requirements, rather than following the regular outsourcing model. This approach perfectly aligns with the innovative and fast-paced way of doing business at Aramex.

The Results
Aramex automates and optimises its entire operational and business ecosystem
We are pleased with our partnership with ELEKS. For the past two years, the ELEKS team have been playing a key role in transforming and upgrading our IT services to be in line with international best practices. They have proven to be a very responsive and proactive partner, and we consider them an extension of our internal team.
Omar Mohammad
Omar Mohammad,
Process Management Director at Aramex

ELEKS managed to kick off the backlog of 17 projects in just nine months. We secured quick staffing of IT projects and scalable delivery capacities: the team scaled to 50 experts in just the first three months of working together in early 2016.

Aramex achieved a 5x cost cut by using internal apps for warehouse operations, as well as using Android devices instead of expensive scanners. Also, Aramex salespeople now require 100x less time to create a sales quote. The new tools supporting B2B sales operations significantly improved reporting on revenue changes.

Our client enhanced its brand recognition with a fresh and consistent user experience provided for all consumer touchpoints. With the brand new, they also noticed a steady increase in mobile traffic to their website. The user retention for the Aramex Mobile app has also increased: the number of monthly active users grew by 100%, while the number of monthly sign-ins for registered users increased by 230%.

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The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.

sam fleming
Sam Fleming
President, Fleming-AOD

Right from the start, we really liked ELEKS’ commitment and engagement. They came to us with their best people to try to understand our context, our business idea, and developed the first prototype with us. They were very professional and very customer oriented. I think, without ELEKS it probably would not have been possible to have such a successful product in such a short period of time.

Caroline Aumeran
Caroline Aumeran
Head of Product Development, appygas

ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We’ve appreciated the level of ELEKS’ expertise, responsiveness and attention to details.

Samer Awajan
Samer Awajan
CTO, Aramex