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Boosting Enterprise Efficiency with a Suite of Integrated Web and Mobile Products

How the ELEKS team helped a stage lighting rental company make substantial cost and time savings through process automation
christie lites
About the client

Christie Lites is a stage lighting business that offers rental and production services for theatre, concerts, trade shows, TV & film, corporate presentations and special events.

Industry: Entertainment, Logistics
Location: USA
Client since: 2020
Optimized operating costs and enhanced process efficiency
Created end-to-end product roadmap and clear business vision for entire product portfolio
The Situation
Christie Lites wanted to automate its operations by developing an ecosystem of digital products

In 2020, off the back of COVID-19, trade slowed significantly for Christie Lites as the sector faced mass lockdowns and closures. Instead of standing still, the company decided to use this time out to advance its software and streamline operations, giving it a competitive edge for the future. Christie Lites had a vision for an ecosystem of applications that would allow it to automate a lot of its operations, thus optimizing costs and bringing ultra-efficiency to its processes.

The client needed help with building a roadmap for its software products, so it started searching for an external vendor that could help it scale up its endeavors. Christie Lites wanted a partner that specialized in software product development and had a proven track record of success, knowledge and work ethic. As a US-based software development partner with offshore capabilities, ELEKS was the strongest choice. We also had a wealth of experience in shaping business decisions around software product development and guiding customers through the entire product lifecycle – from concept to market delivery.

chrisite lights
The solution
ELEKS supported Christie Lites’ transformation on a business and tech level

We kicked off cooperation with a product design phase, where our team of product designers, business analysts, tech experts and project managers scrutinized the client’s product strategy. We approached the client’s business roadmap in a structured way and demonstrated our ability to manage that roadmap through software development.

Within four months, ELEKS ran design phases for two more products, scaled the team and launched the products into implementation. The ELEKS experts analyzed the underlying business workflows and interviewed a range of end-user groups to determine the optimal set of features for each product, then architect them for cost-effectiveness, flexibility and scalability.

The resulting software products include:

  • A mobile warehouse application - to manage warehouse space, control inbound and outbound equipment movement and truckload management. During the design phase, ELEKS’ experts tested various barcode scanner attachments and offered a refined solution.
  • A new web interface for an ERP application - to track Christie Lites’ logistics, orders and equipment movements.
  • A mobile app for freelance technicians - to streamline communication between a widespread, extended team in a unique way. Technicians can view job requests, accept jobs on their mobile devices, talk directly with the coordinator and other technicians, on site in real time, view and manage the equipment inventory and more.

Every application was integrated with the common back end to offer a totally seamless, company-wide user experience.

When we discovered ELEKS, we realized that it could provide a very high level of technical expertise that aligned with our project vision. ELEKS was able to understand our business problems and what we wanted to resolve with the new software applications. And it came up with solutions that met all our different needs in a way that we didn't quite expect.

There's a real depth of best practices and industry knowledge that’s obvious when you work together on projects. In the end, we got products that were fully and thoughtfully developed, intelligently designed and met needs we even didn't even realize we had.
Paul Dhingra
Paul Dhingra,
VP of Software Development
The Results
Christie Lites has become far more efficient and is exploring other business streams

We effectively executed the client’s roadmap and took stewardship of the projects, allowing Christie Lites to focus on its core business and trust development outcomes to a highly skilled partner.

By adopting mobile and web solutions and tying them to its common back end, Christie Lites optimized its operating costs and boosted its process efficiencies.

With a new mobile app for freelance technicians, the client has seen a huge leap in its efficiency and has been able to provide increased value for freelance technicians, allowing it to secure top-tier talent easier. The company has also started exploring the software market as a new revenue stream, by sharing this app as SaaS product with other players in the equipment rental industry.

What impressed me about ELEKS is the culture. There is a very strong culture of discipline and performance, and software is a profession where discipline is very important. Good software development can only happen with a strong work ethic, and I think the ELEKS team really understands that.
Huntly Christie
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The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.

sam fleming
Sam Fleming
President, Fleming-AOD

Right from the start, we really liked ELEKS’ commitment and engagement. They came to us with their best people to try to understand our context, our business idea, and developed the first prototype with us. They were very professional and very customer oriented. I think, without ELEKS it probably would not have been possible to have such a successful product in such a short period of time.

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Caroline Aumeran
Head of Product Development, appygas

ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We’ve appreciated the level of ELEKS’ expertise, responsiveness and attention to details.

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CTO, Aramex