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A one-stop event automation solution for end-to-end attendee journey mapping

About the client

doo is the German provider of a smart event automation platform for digitising corporate events, trade fairs and conferences.

Industry: IT, Marketing, Media & entertainment
Location: Europe
Client since: 2014
doo quickly gained more than 1600 notable German clients
platform secured doo a place on Deloitte’s Technology Fast 50
The Situation
doo needed to take its prototype to the next level with enhanced capabilities and integration potential

doo wanted to help event organisers streamline, automate and personalise the end-to-end event attendee journey – from invitation management and marketing through to registration and live event tracking.

It had already created a platform demo with basic functionality but needed a trusted vendor to facilitate continuous capability improvements and help it evolve the platform to gain a competitive edge. So, in 2014, doo kicked off its long-term partnership with ELEKS.

The solution
An integrative, all-encompassing solution for smart event automation

ELEKS’ experts helped doo build a comprehensive modular SaaS platform for digitising corporate events, trade fairs and conferences. Marketed as a flexible white-label solution customised for enterprise clients of all kinds, it automates online registrations and attendee management, event marketing tasks and real-time analytics. What’s more, doo’s platform combines the functions of smart CRM, ticketing tool, website-building tool, and analytics and reporting functions in one intuitive solution.

The ELEKS team implemented the functionality of the platform for three user roles: platform admin, event organiser, and event attendee. This was achieved through a combination of custom-developed components and the embedding of third-party tools, including editors and report generators.

The comprehensive doo smart event automation platform comprises the following modules and functions:

Registration and ticketing

  • configurable registration forms in a responsive design
  • individual ticket design tool, including mobile tickets
  • flexible and smooth integration of payment service and invoicing options
  • management of bookings and purchases: approval, partial editing, cancellation, managing the waiting list

E-mail manager

  • drag-and-drop editor to create personalised, responsive emails
  • integrated, event-specific functions, e.g. for cancellations and confirmations

Website editor

  • drag-and-drop editor for responsive landing pages, websites and even 365˚ platforms with on-demand and partner content
  • integration with doo’s customers’ CMS
  • ticket widget for fast and easy registration


  • a dashboard with an integrated overview of all events
  • detailed statistics for each module
  • individual and cross-module reports with customisable KPIs

With adaptability in mind, our experts focused on the integration possibilities of doo’s platform, building it to slot seamlessly into a client’s existing system landscape – CRM, ERP, CMS and more. doo's agile interfaces also enable the integration of event-specific components, such as apps or event platforms, even at short notice.

ELEKS established an L2 support team for doo, which is responsible for ensuring the seamless operation of the platform. The team pays extra attention to peak periods when significant events with over 50,000 potential participants are taking place. Additionally, ELEKS support experts provide assistance to the client's integration team by managing the integration of third-party services using no-code/low-code solutions.

The Results
An intuitive one-stop platform that won doo industry recognition

doo successfully launched its platform to market, winning more than 1600 customers, including leading German brands and multinational corporations. The platform has proven to help doo’s corporate clients meet the increased expectations of event formats and optimise their event ROI.

In 2021, doo was included in Deloitte’s Technology Fast 50 list, an award that honours the 50 fastest-growing technology companies in Germany.

Those who work with ELEKS gain well-coordinated teams and the combined expertise and experience of more than 30 years of successful software development, ultimately strengthening their own organisation. ELEKS’ level of commitment is incredible. Over the years, it has acquired a deep knowledge of our systems and processes, and I can see that they really care about extending what we have built in the right way. The platform, developed and operated with ELEKS, is the foundation on which we became one of the 50 fastest-growing software companies in Germany.
Dr. Florian Fuchs
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The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.

sam fleming
Sam Fleming
President, Fleming-AOD

Right from the start, we really liked ELEKS’ commitment and engagement. They came to us with their best people to try to understand our context, our business idea, and developed the first prototype with us. They were very professional and very customer oriented. I think, without ELEKS it probably would not have been possible to have such a successful product in such a short period of time.

Caroline Aumeran
Caroline Aumeran
Head of Product Development, appygas

ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We’ve appreciated the level of ELEKS’ expertise, responsiveness and attention to details.

Samer Awajan
Samer Awajan
CTO, Aramex