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en Migration From 60+ Siloed Websites to One Harmonised Digital Ecosystem

How our team of experts helped Imerys build a unified digital customer experience for a stronger brand image and a client-centric focus
About the client

Imerys is a French multinational company that specialises in the production of industrial minerals, extracting and processing rocks and minerals for specific customer applications across a diverse range of industries from manufacturing and construction to automotive and consumer goods.

Industry: Mining
Location: Europe
Client since: 2020
18% increase in average monthly leads, 40% monthly traffic increase
Reinforced market expertise and brand image
The Situation
Imerys wanted to enhance its web presence after it had pivoted to a more customer-centric model

Imerys’ digital presence spanned 60+ niche websites created over ten years in disparate styles and platforms. This incohesive digital image created many challenges and didn’t reflect the new corporate vision. The sites lacked a unified brand image, the Imerys product catalogue was fragmented, and the static technical content was unengaging. They were also expensive and hard to maintain.

Imerys wanted to move away from a siloed multi-website experience to a single customer-centric digital offering with an enhanced user journey and lead-management process – the Imerys Customer Digital Experience (CDX) project.

It began an extensive internal scoping phase to define its value proposition, guiding principles, and target architecture. Imerys then chose its development partner, ELEKS – based on our robust software expertise and integrated approach to project implementation – to design and deliver the new

The solution
Client-centric digital portal for corporate and business users featuring sustainable product stories and enhanced usability
We are very happy with our ELEKS partnership; the dedication of the team is exceptional. We would certainly recommend ELEKS and would be happy to work with them again. In fact, they continue to be our partner for the 2nd phase of the CDX project to add even more customer services to the website.
Mark Battcock
Mark Battcock
Digital Communication Director

The ELEKS team helped Imerys deliver a harmonised digital web portal with 600+ pages of business and corporate content and a depth unique to the specialty minerals industry. The site, launched in March 2022, was built on Drupal 9 CMS and deployed on the AWS cloud to ensure extended autoscaling capabilities. Alongside development and design, ELEKS’ experts assisted with content strategy development, setup of content governance and content migration.​

The new was equipped with the following features: ​

  • Flexible architecture that enables comprehensive UX design development and makes the system adaptable for future extensions;
  • Responsive design for devices such as tablets and mobile, built in line with accessibility best practises;​
  • Simple and consistent structure with different navigation styles and multiple user journeys;
  • Advanced search capabilities via Elasticsearch;
  • A sticky ‘contact us’ widget that leads to a smart, partially pre-filled form based on user navigation;
  • Integrations with IAM OKTA, Salesforce and Workday for secure identity management, comprehensive customer relationship and enterprise management.

The website was delivered in under a year, meeting Imerys’ time and budget goals. Imerys was able to successfully launch its CDX portal as a single source of high-quality business and corporate content for all stakeholder groups.

The Results
Imerys reinforced its sector expertise and brand image, significantly boosting traffic and leads

Imerys successfully launched its harmonised digital web portal as a single source of business and corporate content. With the new, the company was able to cement its exceptional market expertise, give its clients easy access to sustainable content and provide a premium experience across products, resulting in better customer satisfaction. It was also able to establish a formal, unified lead management process. Within 6 months of operation, Imerys’ monthly traffic increased by an average of 40% compared to previous web offering, and its average monthly leads increased by 18%.

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The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.

sam fleming
Sam Fleming
President, Fleming-AOD

Right from the start, we really liked ELEKS’ commitment and engagement. They came to us with their best people to try to understand our context, our business idea, and developed the first prototype with us. They were very professional and very customer oriented. I think, without ELEKS it probably would not have been possible to have such a successful product in such a short period of time.

Caroline Aumeran
Caroline Aumeran
Head of Product Development, appygas

ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We’ve appreciated the level of ELEKS’ expertise, responsiveness and attention to details.

Samer Awajan
Samer Awajan
CTO, Aramex