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Building TAIT Navigator, the World’s Leading Entertainment Automation Platform

Key results
The developed platform secured TAIT’s global leadership in the industry
Performances in all 7 continents and hundreds of product installations around the world
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Summary

TAIT, the world’s leading live event equipment provider, came to ELEKS for support with engineering a custom entertainment automation platform that would pull together all the different parts of its entertainment automation business, including hardware and software to manage and monitor machinery, lighting, audio, pyro, SFX, fountains, and more. ELEKS architected a complete automation solution, TAIT Navigator, that could help TAIT manage thousands of independent machinery elements within a single system, while meeting the business’ functional, security, and safety requirements. With Navigator, TAIT was able to scale its live events engineering solutions to ambitious new levels, surpassing their competitors.
Location
North America
Cooperation period
2002 - ongoing
Services used
PoC development Quality assurance Application development Technical support
Industry
Entertainment
ELEKS has been key in our entire software technology platform; from architecture, design to development, to test, to maintenance, and they continued work on the software platform.
Eric Grossman
Chief Business Officer, TAIT
Custom motion control software and hardware solutions
Duration - 02:32
The situation

TAIT’s ambitious aim to set up a new global standard for live events

Back in the 2000s, TAIT was known for their jaw-dropping concert sets, touring stages and installations crafted for the biggest shows of the decade. Because customers kept coming to TAIT with bigger and bigger challenges, they set on creating a comprehensive automation platform that would help them implement virtually any creative idea, from live event performances to large-scale brand activations and motion picture production.

TAIT engaged ELEKS to co-develop this complex software-hardware solution and to supplement their knowledge of automation machinery, mechanics and physics. From the very first weeks of working together, TAIT felt that the team at ELEKS understood their challenges and knew how to deliver the platform.

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The solution

A distributed automation platform that is fully integrated for all aspects of performances

Led by their clear vision, we helped TAIT to develop and bring to fruition the TAIT Navigator — a product line of hardware and software control systems that can manage thousands of independent machinery elements of any show, combined as a single coherent system.

Meeting all the functional, security and safety targets was a demanding task, but our engineers seamlessly delivered the platform on time. We co-developed the hardware components and delivered the motion control software of the Navigator.

The current version of TAIT Navigator provides complete flexibility when it comes to design and configuration of performances, from the simplest small theatre setup to an entire theme park of machinery. It supports full entertainment automation including machinery, lighting, audio, pyro, special effects, fountains and more.

The result

With Navigator, TAIT earns global leadership in designing, constructing and delivering exceptional live event solutions

TAIT Navigator is installed and operating at hundreds of venues globally. It is a proven go-to solution for concert touring, permanent installations, corporate events, kinetic architecture, theme parks, theatre, spectaculars, movies and TV.

TAIT received multiple awards and holds the Guinness world record for the performances powered by TAIT Navigator. Their impressive list of clients includes the world’s top artists and entertainers, global brands and spectacular events such as the Olympic Games.

The development of the TAIT Navigator platform led us to be leading in the industry, we have the technology platform that nobody else has, it is our competitive advantage and it is key to our business, it is driving our business to grow and to reach into different areas.
love-min
Jim Love
VP of Engineering, Head of R&D, TAIT
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What our customers say

The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.

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Sam Fleming
President, Fleming-AOD

Right from the start, we really liked ELEKS’ commitment and engagement. They came to us with their best people to try to understand our context, our business idea, and developed the first prototype with us. They were very professional and very customer oriented. I think, without ELEKS it probably would not have been possible to have such a successful product in such a short period of time.

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ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We’ve appreciated the level of ELEKS’ expertise, responsiveness and attention to details.

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CTO, Aramex
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