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Unique AWS Serverless Architecture for Emotion Recognition App

Key results
Innovation in video streaming with a breakthrough AWS serverless architecture
Expediting the development by 30%, the product launched in just five months
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Summary

The ELEKS team assisted Reactoo, a UK-based digital media solutions provider, in developing a concept for a smart mobile application that captures and shares videos of users' live emotions in response to specific content. We validated the technical feasibility and market potential before full-scale development. Our expertise enabled us to pioneer a unique Cloud serverless architecture. Leveraging this concept, Reactoo attracted early adopters, whose feedback guided the development of the MVP and further application enhancements.
Location
United Kingdom
Cooperation period
2016-ongoing
Services used
PoC development Product design Application development Technical feasibility study
Industry
Media & Entertainment
ELEKS’ technology expertise and the professionalism of the team are impressive. They treated the success of our product as their own, coming up with the most suitable solutions concerning technology, product scope and budget. As a result, we delivered a market-ready product in just five months, which is 30% faster than the average time to market for this type of application.
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Marc Williams
Director, Product Owner, Reactoo
The situation

Reactoo wants to enable a more insight-driven measurement of customer satisfaction

In late 2016, Reactoo contracted ELEKS to develop an application allowing them to capture and share videos featuring users’ live emotions in response to particular content or user experience. Reactoo required technology consulting and support in the development of a market-ready mobile application that needed to be launched in the short term.

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The solution

An innovative way to capture how users feel about specific content or user experiences

The Reactoo app works as a social media network, allowing users to instantly create and share short reaction videos using a mobile phone. In close collaboration with the product owner and the key developers of Reactoo, the ELEKS team developed the solution architecture, defined the data structure, designed the user interface and delivered a market-ready product. The team started with an in-depth analysis of the business idea to help Reactoo define a clear product vision and prioritise the scope.

In the next step, the ELEKS team mapped the requirements onto the technology landscape, developing and deploying a unique AWS serverless architecture. ELEKS’ UX experts applied design thinking techniques to build an interactive customer experience and create a compelling, transparent user interface for the app.

The Reactoo app took only five months to reach the App Store. Reactoo subsequently patented the method of viewing and capturing the reaction to the video. Besides the social sharing of users’ emotions, the Reactoo app can be used by businesses to gain valuable consumer insights, alongside user-provided data, and get a clearer idea of how audiences engage with their content.

The result

Fast and cost-effective development enables a successful market launch

ELEKS’ unique technology competence allowed Reactoo to pioneer a breakthrough Cloud serverless architecture that has no analogues on the market.

A market-ready product has been delivered in just five months, which is 25-30% faster comparing to what other vendors offer.

Seamless collaboration among teams allowed ELEKS to drive and facilitate the discussion around requirements, clarifying and prioritising product scope and optimising costs as a result.

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AWS cloud mobile Serverless architecture
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What our customers say

The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.

sam fleming
Sam Fleming
President, Fleming-AOD

Right from the start, we really liked ELEKS’ commitment and engagement. They came to us with their best people to try to understand our context, our business idea, and developed the first prototype with us. They were very professional and very customer oriented. I think, without ELEKS it probably would not have been possible to have such a successful product in such a short period of time.

Caroline Aumeran
Caroline Aumeran
Head of Product Development, appygas

ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We’ve appreciated the level of ELEKS’ expertise, responsiveness and attention to details.

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Samer Awajan
CTO, Aramex