SAVSERVICE is the official distributor of Procter & Gamble, Perfetti Van Melle and other FMCG manufacturers in Ukraine
When SAVSERVICE wanted a tool to digitalise the distribution process, they already had multiple warehouses, thousands of retailers as customers and an army of sales representatives. The envisaged online ordering marketplace had to streamline the ordering from a distributor, assist sales representatives with their work and automate the tracking of sales and promo campaigns.
Among the main concerns that SAVSERVICE wanted to address were inefficient distribution routes, limited ordering channels and human-factor errors that persisted with manual orders. Moreover, the B2B marketplace had to be flexible enough to serve not only SAVSERVICE’s needs but the needs of other FMCG distributors, manufacturers and importers, too.
SAVSERVICE’s internal IT department created a working prototype of an ordering platform and tested the idea on the first users. To go beyond the prototype, SAVSERVICE needed an experienced vendor. In ELEKS, they found a team that understood their business and was ready to implement a minimum viable product against their demanding timeline.
In the six months since the marketplace launch, the number of retailers permanently using the tool doubled, from 450 to 900. SAVSERVICE report that iOrder guarantees absolute transparency of their relations with the distributors. Several distribution companies that sought to optimise their operations also joined the platform.
The distributors have seen up to a 15% increase in order frequency. They have also been able to shorten the regular promo campaigns launch cycle, the moment the campaign is initiated to the moment the goods are delivered to the retailer, from two weeks to just a couple of days.
Though sales representatives still visit retail shops in person, the marketplace has become their essential tool for producing the best results. The marketplace takes care of routine ordering activities while the sales representatives have time during their visits to focus on upselling, new product promotions and planning. SAVSERVICE estimates the potential growth of sales at 13%.
The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.