Product and Service Design
Three main pillars
The product design fuses experience design and technology — bridging your vision with agile, risk-mitigated implementation. We provide a 360° concept-to-launch service, including:
- Product MVP definition, scope and AI-based POC
- Architecture design and technical feasibility
- Value proposition, customer segment and product roadmap
The service design offering aims to create services tailored to the end-users and that enhance operational performance, to harmonize the back and front stages.
- Customer Journey analysis & Orchestration
- Digital, Physical and Human Touchpoint ecosystem
- Service Blueprinting & Process Optimization
The business design helps businesses of any size to estimate or to validate the business viability, aligning it with the user value, and the technical feasibility.
- Business and revenue model design
- Risk management and capital efficiency
- Go to market strategy and differentiations
How we help build and
transform products
- Customer research, including benchmarking and analysis of the problem space.
- Ideation workshops in business modelling, value proposition, and vision alignment.
- Define a minimal viable product vision, scope, and technical design.
- AI‑based new product POC creation and validation with end‑users.
- Product feedback collection will follow the release of the Product MVP.
- Metrics validation and roadmap correction: proposed improvements or next product growth iteration.
- User modelling
- Customer and market research
- Value proposition
- AI‑based product POC
- Product customer metrics
- Problem statement
- Solution vision and scope
- Functional decomposition
- Product roadmap outline
- Architecture vision
- System context, components, and containers diagrams
- Quality attributes
- Technology stack
- Cloud adoption approach
- Implementation plan
- Team composition
- Estimations
- Technical and infrastructural assessment.
- Product workflows assessment, gap analysis.
- User / Customer experience audit.
- New technical vision for custom development or enterprise apps adoption.
- AI-based new product POC creation and validation with users.
- Product feedback collection will follow the release of the Product MVP.
- Metrics validation and roadmap correction: proposed improvements or next product growth iteration.
- User research
- Usability assessment
- User experience assessment and recommendations for optimization
- AI-based product POC
- Product Customer metrics
- Gap analysis
- Solution vision & Scope
- Functional decomposition
- Product Roadmap
- Outline
- Technical audit report
- Architecture vision
- System context, components, and containers diagrams
- Technology stack
- Cloud adoption approach
- Implementation plan
- Team composition
- Estimations
- Cost analysis
Customer feedback
Key elements of our process
Experience rapid validation with a real, working PoC built during the design phase. Our AI-based PoCs include design, frontend, and backend logic, enabling you to test feasibility, align stakeholders, and de-risk delivery before full-scale investment.
Workshop: define your product vision and receive technology consultancy in a single day
Book a workshop
Gain a deeper understanding of your users’ needs to design and validate a market‑disrupting concept or prepare for a seamless pivot. Our expert team will work with you to define your value proposition and help you lay out an actionable roadmap.
Do you find users abandoning your product before they’ve given it a real shot? If you’re looking to streamline your product experience and optimise it for growth, we’ll help you identify opportunities for new revenue streams within your existing products while increasing the efficiency of your legacy systems.
If you’re uncertain about the future direction of your product or struggling to balance short-term goals with a long-term vision, our team of experts will help you create an industry-leading sustainable product strategy that aligns with your business objectives.
If you’re new to your market, we’ll help you prepare for launch, and if you’re already established, we’ll help you sell your boldest ideas. Our team will carefully analyse your business goals, market trends and technological possibilities, then design services and technology-proven concepts that best fit your needs.
Our product design service lets you prototype, test and validate your ideas and get your product to market faster. We help startups and product companies secure investment and enterprise businesses streamline their processes and optimise delivery.
Suppose you’re ready to move from telling customers about your offering to immersing them in your brand. In that case, we’ll help you identify gaps in your current customer experience and give you an actionable plan for creating a service proposition that’s both highly desirable and completely customer centric.
Product and service design at ELEKS: what we offer
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Product ideation
Unlock breakthrough ideas with a holistic approach to ideation. Our cross-functional team, leveraging user insights and business needs, will guide you in defining and designing a winning concept.
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Customer experience strategy
Enhance customer engagement and retention by creating a customer-centric strategy informed by behavioural science and our expert guidance.
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Product road mapping
Create a long-term product strategy with key feature priorities and get a comprehensive guiding map of how to execute it.
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Business model and value proposition design
Design and validate winning business models that create a competitive advantage and ensure market fit. We’ll help you clarify your product value proposition and align stakeholders for maximum success.
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Customer research and usability testing
Gain a deep understanding of your customers and confirm your product’s demand and usability with our customer research and usability testing services. We use a qualitative and quantitative science-based approach to uncover your user needs and mental models.
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Innovation workshops
Unlock your innovative potential with our tailored Innovation Workshop™. Our high-impact, participatory approach addresses your top product challenges and drives progress towards your business goals.
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Digital products and services audit
Eliminate bottlenecks in your product experience, identify new opportunities for existing services and increase the efficiency of your legacy systems to enhance your value.
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Software architecture
Lay a solid technical foundation aligned with your product vision. Our architects partner with your team to define the architecture vision, visualize how your systems interact, identify key priorities such as performance, reliability, and security, and recommend the right technology stack and cloud adoption approach - so every design decision supports your current and future business needs.
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Accessibility and inclusion assessment
Expand your reach and improve marketability by making your products inclusive for all. We’ll evaluate and adapt your products to cater to the full range of human diversity, creating a more accessible user experience and reaching a broader audience.
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Product design success
stories
Product and service design
expert opinions
The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.
Right from the start, we really liked ELEKS’ commitment and engagement. They came to us with their best people to try to understand our context, our business idea, and developed the first prototype with us. They were very professional and very customer oriented. I think, without ELEKS it probably would not have been possible to have such a successful product in such a short period of time.
ELEKS has been involved in the development of a number of our consumer-facing websites and mobile applications that allow our customers to easily track their shipments, get the information they need as well as stay in touch with us. We’ve appreciated the level of ELEKS’ expertise, responsiveness and attention to details.