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Unique AWS Serverless Architecture for Emotion Recognition App

How we helped Reactoo to develop an interactive application for live reaction capturing and recognition
about the client

Reactoo is a UK-based provider of digital media solutions

Industry:Media and Entertainment
Location:United Kingdom
Client since:2016
 
Innovation in video streaming with a breakthrough AWS serverless architecture
 
Expediting the development by 30%, the product launched in just five months
reactoo
The Situation
Reactoo wants to enable a more insight-driven measurement of customer satisfaction

In late 2016, Reactoo contracted ELEKS to develop an application allowing them to capture and share videos featuring users’ live emotions in response to particular content or user experience. Reactoo required technology consulting and support in the development of a market-ready mobile application that needed to be launched in the short term.

The solution
An innovative way to capture how users feel about specific content or user experiences
ELEKS’ technology expertise and the professionalism of the team are impressive. They not only enabled us to be among the first on the market who implemented a unique serverless product architecture but also treated the success of our product as their own, coming up with the most suitable solutions concerning technology, product scope and budget. As a result, we delivered a market-ready product in just five months, which is 30% faster than the average time to market for this type of application.
Marc Williams,
Director, Product Owner, Reactoo

The Reactoo app works as a social media network, allowing users to instantly create and share short reaction videos using a mobile phone. In close collaboration with the product owner and the key developers of Reactoo, the ELEKS team developed the solution architecture, defined the data structure, designed the user interface and delivered a market-ready product. The team started with an in-depth analysis of the business idea to help Reactoo define a clear product vision and prioritise the scope.

In the next step, the ELEKS team mapped the requirements onto the technology landscape, developing and deploying a unique AWS serverless architecture. ELEKS’ UX experts applied design thinking techniques to build an interactive customer experience and create a compelling, transparent user interface for the app.

The Reactoo app took only five months to reach the App Store. Reactoo subsequently patented the method of viewing and capturing the reaction to the video. Besides the social sharing of users’ emotions, the Reactoo app can be used by businesses to gain valuable consumer insights, alongside user-provided data, and get a clearer idea of how audiences engage with their content.

The Results
Fast and cost-effective development enables a successful market launch

ELEKS’ unique technology competence allowed Reactoo to pioneer a breakthrough Cloud serverless architecture that has no analogues on the market.

A market-ready product has been delivered in just five months, which is 25-30% faster comparing to what other vendors offer.

Seamless collaboration among teams allowed ELEKS to drive and facilitate the discussion around requirements, clarifying and prioritising product scope and optimising costs as a result.

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The breadth of knowledge and understanding that ELEKS has within its walls allows us to leverage that expertise to make superior deliverables for our customers. When you work with ELEKS, you are working with the top 1% of the aptitude and engineering excellence of the whole country.

sam fleming
Sam Fleming,
President, Fleming-AOD